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Watch Episode 1 on 03/21

The Shift

The Shift is show that features deep conversations with coffee and service industry luminaries along with other big personalties from other fields. The conversations take place in cafes or roasters at the end of the closing shift.

Watch episode 1 Friday March 21st

Episode One Trailer

Nice Coffee Roasters

Nice Coffee Roasters | Los Angeles, CA

The people behind the brand new Nice Coffee Roasters are, well, really nice. We went down to LA to spend time with Doug Meils (Roaster), Chris Owens (Buyer) and Elliot Lau (Retail) as they prepped for their official brand launch.

Watch as these 3 co-founders bring their talents and storied careers together to deliver a beautiful take on coffee and hospitality to customers across the country.

Nice Social Media Branding

PJ Neuhoff  |  Co-Founder

I know it looks here like I was the world’s youngest insurance agent, but I was actually forced to clip on that tie and have since thrown it out. I grew up on the West Coast and have always loved film and storytelling. I went to Art Center College of Design in Pasadena, CA for film writing and directing, and I’ve worked in production and post production for 15+ years. Here at Picture Day I am able to focus on stories and brands from start to finish and I’m excited to tell a story that is original and uniquely yours.

Jay Lijewski  |  Co-Founder

This picture was taken in Erie, PA, where I was raised. At 18, I joined the US Army, serving as a Combat Engineer until I was 21. Following my military service, I dedicated over two decades to the coffee industry with a natural gravitation towards strong company culture and unique, yet honest branding. During this time, I co-owned a successful creative/events agency and held the position of Head of Marketing for a prominent automotive company. Now, at Picture Day, I'm driven by helping clients tell their stories and ensuring they look their best.